YouTube saw the second highest average time spent each day in 2Q22 at 74 minutes. This was more than four times the average duration spent on Snapchat (21 minutes), over three times the time spent on Twitter (29 minutes), and nearly twice as much as Facebook (49 minutes) and Instagram (51 minutes). Globally, an average of 95 minutes were spent in TikTok per day last quarter. While Instagram came out on top in terms of the average number of power users who opened its app daily in 2Q22, TikTok led the pack when it came to time spent. Use of TikTok Averages More Than 1.5 Hours Each Day According to Sensor Tower’s Power User Curve, 20 percent of YouTube’s mobile installs opened the app every day in 2Q22, trailing TikTok by 9 percentage points and Instagram by about 19 percentage points. Twitter trailed with approximately 18 percent.Īlthough YouTube isn’t strictly a social network, it functions similarly to Instagram and TikTok by providing a platform for live streams and videos on demand. This was 10 percentage points higher than TikTok, which saw the second most power users at 29 percent of its active installs.įellow Meta-owned social platform Facebook came in for a close third with 27 percent of its installs reflecting power user behavior, with Snapchat on its heels at 26 percent. Our analysis found that Instagram was the global engagement leader, as about 39 percent of its installs were “power users” who engaged with the app every day last quarter. Instagram Leads With the Most Power Users It also has one of the most engaged user bases among social networking apps.Īccording to the Power User Curve-the latest feature in Sensor Tower’s Consumer Intelligence analytical toolkit-TikTok has the second-most engaged user base when compared to its competitors, with 29 percent of its active worldwide Google Play installs opening the app every single day each month in Q2 2022. ByteDance’s TikTok, including Douyin on iOS in China, was the most-downloaded and highest-earning non-game app in the world in the first half of 2022.
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